Case study: Digital Hospital News Blog
The request: support the communication efforts of a health IT service company
Solution: Case studies on a theme presented in an online newsletter, hosted as a blog.
First, Basil Strategies identified the interest of the "digital hospital" theme and the opportunity to develop it on the web.
Next came the choice of the content structure: case studies on innovative hospitals.
And finally, the proposal of using a blog to house the newsletter makes it possible
A) for the client to manage the content and
B) for readers to interact.
http://www.digitalhospitalnews.com
