Case study: Association & Web 2.0
The request: Patient Association and Web 2.0
A European federation of patient associations has a portal type site with low interactivity.
The federation asks Basil Strategies to advise on its strategic thinking on the use of Web 2.0
How should the federation integrate user-generated content? What should be done with the existing content?
The purpose is to offer a platform of exchange for the member associations.
Solution: Benchmarking, interviews, and workshops
Basil Strategies provided consulting services to the Federation. taking into account both the diverse needs of its members and state-of-the-art Web 2.0 tools, by:
- Analysing existing good practices
- Undertaking in-depth interviews with internal and external personalities
- Drafting a vision of the project, with different budgetary approaches.
- Presenting the results at a group workshop
